A Purpose is a Passion,
and a Passion Ignites People.
Tereka Louise – the force behind Reka Rocks.
I was born in a small rural town in North Carolina and raised by my great-grandparents, who taught me the values of integrity, faith, and hard work. One of my earliest and fondest memories is of my ninth birthday—celebrated in the snow with a cookout and snowmen. It was cold, unconventional, and unforgettable. That day, I learned that joy doesn’t require perfect conditions—just the will to make moments matter.
A year later, a relative captured another defining moment on video: he asked the children what they wanted to be when they grew up. While others said, “teacher” or “doctor,” I said, “I want to invent something.” That vision never left me.
I’ve always been a woman of faith, driven by purpose and unafraid to walk a different path. In July 2015, I acted on that vision. Without a safety net or second thought, I founded Reka Rocks—a service with a higher mission: to help people build lives rooted in purpose.
I believe every person is born with a divine assignment. My role is to help them recognize it, build upon it, and live it out boldly. As I often say:
“A purpose is a passion, and a passion ignites people and their desire to live with intent.”